When and Why Should You Stick to the Plan?

By Tim Berry There was a time, a few decades ago, when I thought sticking to the plan was a good for business. “Because that’s the plan” seemed like a good thing. But I’ve changed my mind. Having a plan is absolutely a good thing. And sticking to the planning process — which means regularly checking results, evaluating progress, and revising a plan — is absolutely a good thing too. But sticking to a plan? Just because it’s supposedly something people do? No. Years ago, I was one of four friends taking a two-week road trip in Europe. We were young, single and having fun. Three of us were fairly flexible about things, so if we liked one spot we’d want to stay there longer; if we didn’t like another, we’d want to take off early. But the fourth always wanted to stick to the plan. And that was such a pain. We’d made the plan before we left, and our trip meant learning. I remember the arguments: he’d say “but we have a plan” and we’d say “but when we made the plan we didn’t know what we do now.” Fast forward to today and the first thing we […]

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