How to Work With Freelance Designers

By Rieva Lesonsky Small business owners often outsource to freelance designers to create their logos, marketing materials and more. While using online services where hundreds of designers bid on your project at the lowest possible price can have its place, there are times when you need an ongoing, personal relationship with a designer—someone you can work with over and over again and count on to deliver every time. How can you develop this kind of working relationship? Here are some tips. Start by choosing your designer wisely. Your local chamber of commerce, personal and business connections, other small business owners and social media networks are good places to look for designers. If you see a small business with a marketing piece, ad or signage that really stands out to you, contact the business owner and ask where he or she had it done. Good designers will have professional websites where you can check out their portfolios to see whether they’ve done projects similar to yours. Ideally, you want to look for a designer who is not only familiar with current design trends, but also has some experience in your industry and working with small businesses. Make a shortlist of several […]

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