Demand for Swiss Luxury Watches Continues to Grow – Digital Luxury Group

By Laure Despite a slowdown in sales in Asia, global consumer demand for luxury watches grew by +5.7%. The Chinese luxury market is not dead: Interest in all luxury watch categories continues to escalate, led by Omega, Cartier and Rolex. The Brazilian market fails to deliver amid high expectations (-2.9%) ahead of an important year for luxury watch brands in the market (World Cup and Olympic Games in 2016). Cie. Financière Richemont SA is the fastest growing conglomerate (+13.0% in online demand). Ladies’ watches rise in popularity (+7.5%) led by China and Swatch Group brands. Mobile Revolution: Instagram is the most engaging social media platform among watch aficionados with nearly three times Facebook’s average engagement rate, while in China searches for Haute Horlogerie brands using mobile phones increased by +120%, according to exclusive data shared by Baidu. GENEVA, March 26, 2014 – For the 10th consecutive year, Digital Luxury Group releases the WorldWatchReport™, the leading market research in the luxury watch industry. After the release of the Haute Horlogerie Preview (18 brands) of the report in January at SIHH, the complete 2014 Baselworld edition (62 brands, 20 markets) is now available: Despite a slowdown in sales in Asia, global consumer […]

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