Business Cards Still Matter. Here’s How to Make Yours Stand Out

By Rieva Lesonsky It’s hard to believe with all the options we have for sharing contact information electronically, but the good old-fashioned business card is not going away any time soon. According to a survey by global crowdsourcing marketplace Designcrowd, a whopping 87 percent of Americans still exchange business cards when they meet someone for the first time. If you think this is an empty gesture done out of habit, think again. More than two-thirds of survey respondents say business cards are useful because they either enter the information into their smartphones or file the cards in a Rolodex. In fact, Designcrowd says the number of business card design projects created on its website grew by 357 percent last year. Personally, I can see the benefit of quickly exchanging a card along with a handshake, as opposed to fumbling with your smartphone to input someone’s information. Clearly, lots of businesspeople feel the way I do and are churning out business cards. So how can you make your business cards stand out from the crowd? Here are some trends to consider in business card design for 2014 and beyond. Incorporate QR codes. QR codes haven’t quite panned out as digital marketing […]

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